Before You Hire a Web Designer: Key Questions to Ask to Ensure You Get Results
Hiring a web designer is a big step for your business, non-profit, or church. Your website is often the first impression people have of your organization, so it’s crucial to get it right. But before you make that investment, how do you know if the designer you’re considering will deliver results that align with your goals?
At Hale Creative, we believe in transparency and partnership. A great website isn’t just about aesthetics—it’s about functionality, user experience, and, ultimately, how well it helps your organization grow. To make sure you choose the right web designer, here are the key questions you should ask to ensure you’re set up for success.
1. What is your process for understanding my needs?
Every organization is unique, and your website should reflect that. A cookie-cutter approach won’t cut it. The designer you hire should take the time to truly understand your goals, your audience, and the challenges you’re facing.
Ask your potential designer how they plan to dive into your brand. At Hale Creative, our process starts with listening and learning. We take a deep dive into what makes your organization tick, what your audience needs, and how your website can meet those needs. If a designer doesn’t have a clear process for gathering this information, that’s a red flag.
2. How do you approach SEO and performance?
A beautiful website won’t help you if no one can find it. SEO (Search Engine Optimization) is essential to ensuring your website ranks well on Google and attracts the right visitors. When you ask this question, listen for specific strategies, not vague assurances.
At Hale Creative, we design every website with SEO in mind from day one. We don’t just tack on optimization later—we build it into the very foundation of your site. From keyword-rich content to fast load times and mobile-first design, every element plays a role in helping your website get noticed by search engines and users alike.
3. Will my website be mobile-friendly and responsive?
More than half of all web traffic comes from mobile devices. If your website isn’t optimized for mobile, you’re missing out on a huge chunk of your audience—and Google will penalize you for it in search rankings.
Make sure your web designer is committed to creating a responsive, mobile-friendly site that works seamlessly across all devices. At Hale Creative, we prioritize mobile-first design, ensuring your site looks great and functions smoothly whether someone is browsing on their phone, tablet, or desktop.
4. How will my site reflect my brand and goals?
Your website should be a reflection of your organization’s identity and mission. It’s not just about pretty colors and fonts—it’s about crafting an experience that aligns with your brand and drives your goals. Whether you’re a small business looking to generate leads or a non-profit seeking donations, your website needs to guide users toward taking the actions that matter to you.
When working with Hale Creative, we ensure that your website is customized to represent your brand’s personality and vision while keeping a strong focus on usability and conversions. It’s not just about looking good—it’s about getting results.
5. What kind of support will I receive after the site is launched?
A lot of web designers deliver the final product and then disappear. But what happens when you need updates, tweaks, or help navigating the backend? It’s essential to know what level of support you’ll receive once your site is live.
At Hale Creative, we’re not just here to design your website—we’re here to build a long-term partnership. We offer ongoing support, training, and updates to ensure your website continues to perform at its best, long after launch day. You shouldn’t have to figure things out on your own.
Conclusion: Ask the Right Questions, Get the Right Results
Hiring a web designer is an investment in your organization’s future. By asking the right questions, you can ensure that the designer you choose will not only create a beautiful website but also one that drives the results you need to grow.
At Hale Creative, we believe in collaboration, transparency, and results. We don’t just want to build a website for you—we want to help you build something that transforms your online presence and propels your organization forward. Ready to get started? Let’s talk.