Artificial intelligence is becoming an important part of professional web design, and we believe it will continue to shape how our industry works.
At Hale Creative, we use AI because it can help us research, explore ideas, solve problems, and work more effectively. But AI is never working alone. Every project remains directed by human creativity, professional judgment, and relational collaboration with our clients.
AI enhances our work. It does not replace the people responsible for it.
How we use AI
AI may assist us throughout our creative and technical process. This can include research, planning, content development, search engine optimization, design exploration, coding, troubleshooting, accessibility, documentation, and project administration.
Because AI is integrated into much of our workflow, we do not attempt to document every routine use. What matters is that our work remains human-led.
Hale Creative loves being responsible for:
- Understanding your organization, audience, and goals
- Establishing the strategy and creative direction
- Making design and branding decisions
- Reviewing and refining the work
- Collaborating with you throughout the project
- Taking responsibility for the final result
We do not simply prompt an AI system and pass its output along to you. Substantive AI-assisted work is reviewed, evaluated, and shaped by a real person before it is delivered or published. You will also have meaningful opportunities to review and approve your project.
Privacy and client information
We may use client materials with carefully selected AI tools when doing so serves the project. We choose tools and settings with appropriate privacy protections and do not knowingly allow confidential client information to be used to train public AI models.
Passwords, financial information, personal records, and other highly sensitive information will not be entered into public AI tools.
If using AI would require unusually sensitive or substantial confidential material, we will discuss it with you and obtain your permission first.
Meeting recordings and notes
Our client meetings are ordinarily recorded and transcribed using Google Gemini. This helps us create accurate summaries, document decisions, identify action items, and keep projects moving.
These recordings, transcripts, and summaries become part of our normal client records. They are retained within Google Workspace according to our usual settings and recordkeeping practices and are used only for legitimate project and business purposes.
We will inform you of this practice, and you may request that a particular meeting not be recorded.
Images and visual representation
We prefer authentic client photography whenever it is available. Real images usually communicate an organization’s identity, people, and work better than stock or generated imagery can.
We may use AI-generated stock-style images, illustrations, backgrounds, or decorative art elements when they are appropriate for a project. However, we will never use generated or inaccurate images to misrepresent a church, nonprofit, business, its community, or the people it serves.
Significant client-facing uses of generated imagery will be disclosed and discussed with you.
Logos and brand identity
Logo design is not one of our primary services, but we may occasionally provide it as part of a broader project.
When we do, AI may assist with rough ideas or early visual exploration. As a rule, however, Hale Creative does not deliver a completely AI-generated logo as original or exclusive design work.
AI-generated logos can raise legitimate questions about originality, copyright protection, trademark registration, and exclusive ownership. We therefore approach their use carefully and rely on meaningful human design and refinement.
Copyright, licensing, and ownership
Our final work may include original design, properly licensed resources, client-provided materials, and carefully reviewed AI-assisted content.
AI-assisted material is evaluated and meaningfully shaped by a person before it becomes part of a deliverable. Themes, plugins, fonts, stock media, and other third-party resources remain subject to their own licenses.
The ownership and usage rights for your deliverables are governed by your service agreement with Hale Creative. We cannot guarantee exclusive copyright ownership of material created substantially by AI.
Clients are responsible for ensuring that they have permission to use any text, photography, branding, or other materials they provide to us.
Transparency and client choice
This statement provides a general explanation of how AI fits into our work. We do not itemize every AI-assisted search, edit, code suggestion, or administrative task, but we will disclose significant uses that materially affect your finished deliverables.
You are always welcome to ask how AI has been used on your project.
Because AI is integrated throughout our normal workflow, Hale Creative generally does not offer completely AI-free projects. That does not mean AI makes the decisions. It means our designers use modern tools—thoughtfully and responsibly—to support work that remains creative, collaborative, and human-led.
Common questions
Is AI designing my website?
Not by itself. AI may assist with research, exploration, content, code, and other parts of the process, but Hale Creative determines the strategy, design direction, branding, and final implementation in collaboration with you.
Will my website look like an AI-generated template?
No. Your website will be shaped around your organization, audience, content, and goals. We do not hand unreviewed AI output to clients or allow AI to substitute for thoughtful design.
Can I request a completely AI-free project?
Generally, no. AI is now integrated into Hale Creative’s normal creative, technical, and administrative workflow. However, you are welcome to raise specific concerns or ask how information and AI-assisted content will be handled.
Have questions about our use of AI? We’re glad to talk about it.